Overview

Quantum wanted two things from their rebrand; firstly to move into a higher net-worth market with six-figure mortgage requirements, and secondly to move away from everybody else in their former, crowded sector. The Quantum brand comes with a handshake, not a phone call, so the business card became the most important, consistent advert the company could produce.

The logotype is very open and bold – based around Berthold Imago the letters are simple, geometric and sharp and require space to work. All visual material, print or web-based was entirely monochrome, with bright coloured focus colours used to pick out particular messages, which are usually the three product areas; investments, mortgages and money management. Printed stationery uses ‘Quantum’ on the front and ‘Mortgage Brokers’ or ‘Money’ on the back. Since release in 2006 the brand has become a significant cornerstone in helping the company communicate its value, stand out from its competition and has been praised within its community.